Bridging the Gap Between Business and Tech with Mafalda Barros
Standing on Mindera's Yellow Box in this episode is our Business Consulting Lead Mafalda Barros. In discussion with Pedro Vicente, she reveals her unique approach to bringing together business and technology to deliver solutions that meet client's key goals and objectives.
Discover Mafalda Barros's take on the following key topics include:
The Three Pillars of Project Success: Successful project delivery requires looking at a client holistically across three key axes – processes, people, and technology. While business sets the goals and technology enables them, it is ultimately people who make things happen.
Navigating Human Challenges: Earning trust quickly and practising full transparency are essential to overcoming scepticism and managing change within an organisation. In business consulting, Barros treats "people" as the most challenging yet most rewarding variable.
The Future of Retail and "Immersion": Maf details an upcoming shift from standard hyper-personalisation to an "anticipation era". Supported by AI agents and data, retailers will be able to seamlessly predict and fulfil customer needs before the consumer even consciously recognises them.
Data and Intuition: Maf believes data and intuition must coexist in decision-making. While data provides a highly valuable baseline, human intuition and judgment are necessary to adapt to unpredictable external variables like economic shifts or global events.
Final Advice on AI: For companies embracing the AI revolution, Maf's core advice is to explore the technology as much as possible, but "don't forget to be human".
Watch or listen here:
About Mindera
Mindera is a global consulting and engineering company with 1100+ people, delivering technology solutions across 9 locations — from Brazil to Australia. We work across diverse industries, from Fintech to the Public Sector, offering services in Data, AI, Mobile, and more. We partner with our clients, to understand their customer journeys, their product and deliver high performance, resilient and scalable software systems that create an impact in their users and businesses across the world.
Last updated
29 Jul 26
Written by
Mafalda Barros - Business Consulting Lead