NYRA Bets revamps app for more intuitive fan experience
Wagering platform bets on Mindera to future proof its mobile interface under tight time and cost constraints.
The bar was high, timelines were tight, and every decision needed to earn its place with as little friction as possible.
The challenge
The New York Racing Association’s wagering platform NYRA Bets offers horse racing fans across the US the opportunity to place bets on over 300 tracks worldwide, anywhere, at any time of day via their mobile phones.
Key to the platform’s success is its mobile app, the performance of which directly impacts the fan experience. Keen to modernise its design to improve usability, the company turned to Mindera, due to its strong technology partner pedigree across the sector, working in conjunction with NYRA Tech. This project was bound by strict constraints. The bar was high, timelines were tight, and every decision needed to earn its place with as little friction as possible.
The solution
As well as updating the NYRA Bets app user interface, the Mindera and NYRA Tech teams worked closely together to develop a strong foundation for future releases, while maintaining core wagering workflows. Smart trade-off decisions were made to meet the rigid price and scope parameters, while ensuring quality.
The Mindera team delivered a refreshed design system, along with guidance for an improved user interface and interactive prototypes. Key workflows and screens were also redesigned to improve performance and efficiency. Plus, a package was developed ready to support an upcoming release.
NYRA Tech built the technology to bring Mindera’s designs to life. Plus, all the work was carried out in close liaison with the NYRA Bets’ technology team to ensure compatibility and a seamless handover.
The results
New app enhancements can be made seamlessly, helping future proof the platform.
The modernised NYRA Bets app will provide horse racing fans with a cleaner, more intuitive experience, making it quicker and easier to wager on their favourite track events worldwide. New enhancements to the app can also be made seamlessly, helping future proof the platform and driving continual improvement without disrupting player interaction and workflows.
The team stayed united, aligned quickly and produced high-quality design work despite the pressure and constraints of a tight deadline.
Tiago Costa, Mindera Account Owner
About Mindera
Mindera is a global consulting and engineering company with 1100+ people, delivering technology solutions across 9 locations — from Brazil to Australia. We work across diverse industries, from Fintech to the Public Sector, offering services in Data, AI, Mobile, and more. We partner with our clients, to understand their customer journeys, their product and deliver high performance, resilient and scalable software systems that create an impact in their users and businesses across the world.