This case study sets out the work conducted in collaboration between Mindera and NuFACE, a leading skincare brand.

Overview

• Client: NuFACE
• Industry: consumer goods, beauty/medical devices.
• Project type: custom software development, Shopify e-commerce, and technical SEO.
• Tech used: Ruby on Rails, MySQL, Go-Lua, CoreOS, Liquid, JSON, NodeJS, SOAP, Shopify API, CSS and SCSS.
  

About NuFace

NuFACE transforms the way patients approach skincare by delivering clinically proven, non-invasive devices for ideal skin health. NuFACE’s flagship product is a non-invasive, at-home, easy-to-use, anti-ageing handheld device that utilises microcurrent technology for women who want to take anti-ageing into their own hands.

Executive summary

Mindera partnered with NuFACE to help improve its efficiency in data delivery.

Challenges

NOTHS provides their artists and designers with a data dashboard to track the performance of their products. As the partners' needs grow, NOTHS is faced with the challenge of efficiently delivering more data to better equip their partner’s initiatives, identify action steps on their products, and, ultimately, increase sales. NOTHS reached out to Mindera for help in providing a timely solution for more data and improving partner experience.

Solutions

Mindera formed their work with a strategic and technological approach to resolving the tech debt while integrating new features.

What we did to help NuFACE:

• Supported NuFACE’s Marketing organization with ongoing development initiatives aimed at enhancing the e-commerce website for NuFACE consumers.
• Created tools to interpret 3rd party pixel information for NuFACE to better understand consumer traffic, while capitalizing on their trending products and content.
• Implemented an auto-replenishment program to continue to positively shape the user experience.
• Conducted a website audit to identify and resolve broken or malfunctioning elements, as well as ascertain and delete or refactor unused or outdated code and plugins.
• Optimised the site for SEO, speed, and user experience.
  

Results

• In Mindera, NuFACE has found a great tech partner on whom they can rely for top-of-shelf service. Our team is able to seamlessly translate marketing requirements into technical specifications, and implement creative technology solutions that support NuFACE's marketing efforts.
• Provided their marketing team solutions from a content standpoint to better their SEO.
• Designed a feeder to report information from their platform to all their 3rd party vendors. It has become a pivotal marketing tool for NuFACE to optimise its marketing efforts and drive more customers to its cart.
• Generated a significant increase of additional revenue due to the successful implementation of the auto-renewal tool.
  

The NuFACE Mindera partnership has no indication of slowing down. We are tackling new features to enhance the customer's experience & security. Included in the backlog are features that include conversion rate optimization (CRO), more advanced UX personalization, consumer loyalty enhancements, as well as ongoing support for critical e-commerce optimization and anti-fraud measures.

Client's words

“Mindera has been a great technical partner for us. With Mindera, we are able to stay in front of technical challenges and always offer our customers a ‘best-in-class’ service on our website. Additionally, Mindera’s SEO services have helped us increase our visibility considerably in a very short time, allowing us to expand our reach and tell more people about the innovative offerings that make up NuFACE’s product line. I consider Mindera as our ‘right hand’ tech team, and a critical part of our digital marketing success. Their partnership and support is invaluable to our day-to-day business.” Alexis Djeredjian, Digital Marketing Director, NuFACE

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