Euronext transforms the investor experience new app

Euronext Corporate Services

The challenge

To enable companies to navigate their way through the complex capital markets landscape, Euronext developed IR.Manager. From managing key stakeholder relationships and providing access to a global database of investment professionals, to accurately profiling and targeting institutional investors and optimising workflow, the innovative desktop and mobile app is the cornerstone of the company’s offering. The mission given to software development partner Mindera was to make it even better by building a software-as-as-service (SaaS) version for greater flexibility and usability, with the ultimate goal of driving customer acquisition through an improved customer experience.

This meant completely rethinking the old system to create a more intuitive cloud-based investment management software tool accessible whenever and wherever needed. It was vital that the apps for desktop, tablet and mobile devices could live together or run individually, so customers could quickly and easily jump from one to another. Interfaces had to be dynamic and extendable to enable tabular data and insights to be scaled easily. Finally, it was essential to ensure a seamless migration for users to the new SaaS version.

The solution

Before the Mindera team could tackle the challenge, it was important to drill down into exactly what Euronext wanted to achieve from the project. Product design sprint workshops allowed the team to distil the usual fuzziness and ambiguity of initial ideas and concepts into a structured design strategy. This helped accelerate the create, test and launch process, and deliver a product that hit the mark.

After developing a clickable prototype, Mindera carried out quality assurance and testing with real users to verify the proposed solution. This enabled thorough exploration and definition of the main navigation pathways across mobile and desktop to ensure the application would be fully responsive. It also helped identify and prioritise those features most important to users, establish how they would function across desktop and mobile, and define the style guide and design principles. Regular design reviews were also held to iterate and discuss ongoing development with the Euronext team and stakeholders to ensure everything remained firmly on track.

Underpinning the new investment management solution lay a microservices architecture providing benefits of cohesion in business logic, operational decoupling and ease of scalability. It also permitted greater independence of development effort, allowing multiple teams to make progress and iterate in parallel. This architecture design would allow Euronext to better control what apps would be released to different customers, allowing for progressive roll-out to smoothly manage the customer experience.

The results

You only need visit the Euronext website to discover how successful the new SaaS version of IR.Manager investment management app has proved to be. Descriptions like the "fastest, most responsive, flexible and comprehensive IR tool available”, tell the story of just how well it has been received.

In terms of usability, the "sleek interface" offers not only an "extensive range of features", but also delivers an "exceptional customer experience”.

So, it’s no surprise it’s proving popular among Euronext’s customers, with the app being downloaded over 1,000 times just a few days after was launched.

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About Euronext

Helping companies handle the complexities of global capital markets, Euronext Corporate Services offers software and tailor-made advisory services spanning investor relations, communication, governance and compliance. The company serves over 4,000 organisations across 25 countries.