DeadHappy future-proofs with scalable insurance platform

Dead Happy

The challenge

Changing the conversation around death and providing customers with the chance to leave something of meaning when they die, DeadHappy’s fresh take on life insurance – no long and boring forms, irritating phone calls or shady pricing – is proving increasingly popular. But success was putting growing pressure on its insurance business systems. Faced a significant rise in customer numbers, DeadHappy urgently needed to:

• Improve scalability of the platform
• Create a more effective user journey to improve conversion
• Improve time to market for delivery of new features

With the aim of adopting a leaner and more agile working methodologies, improving the user experience, developing accessibility features, and making even bigger waves in the world of life insurance, DeadHappy partnered with Mindera.

The solution

To tap into the passion and dedication at DeadHappy, Mindera held an initial workshop to discuss the brand’s vision. This established how Mindera could support DeadHappy’s mission and create a scalable insurance platform that would be easy to adapt and use.

Kicking off with the articulation of the architecture, tech stack, and frameworks, Mindera put its resources and knowledge into a Sprint 0, a favoured bootstrapping approach to prepare the work ahead, defining high-level requirements and architecture, expectations, ways of working and an initial roadmap.

As the project began, Mindera supported the existing website so that the user experience wasn’t affected by the work being carried out. The team then built a microservice architecture based on the AWS cloud, React, GraphQL and Node to increase reliability and performance. This created a higher return on investment and improved usability.

The results

The new web insurance platform Mindera developed for Dead Happy is easy to use, grows and adapts quickly, accelerates the release of new features and products, and has introduced the following key features:

The ability to share a ‘deathwish’ with family and friends on social media

Beautifully illustrating Dead Happy’s mission to demystify death and help people take control, this function allows beneficiaries to be aware of the wishes of a person when they die. The new platform enables the sending of a million deathwishes.

A new intuitive dashboard

Allows easy viewing of the customer’s deathwishes, which can be created, updated, and shared with family and friends. The dashboard is mobile-friendly and includes a clear call to action. Its introduction has driven an increase in DeadHappy customers managing their policies and sharing their deathwishes.

A seamless user journey

Mindera provided seamless legacy integration, so that DeadHappy’s legacy platform could still be used (with no downtime) while having the ability to develop and release new features quickly. The new tech stack allowed the application to be backwardly compatible while enabling scalability. This has created a seamless user journey for DeadHappy’s customers.

Multiple product offerings

Dead Happy’s original website offered life insurance as the sole product. Mindera refactored the PHP codebase to introduce the concept of multiple products. DeadHappy is now able to offer a range of products beyond life insurance, including near-death cover.

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About Dead Happy

Founded in 2013, DeadHappy is a life insurance company formed to make it easier for people to talk about and plan for their death.